Buffy McCoy Kelly

EVP / CMO

As Chief Marketing Officer, Buffy facilitates growth by developing comprehensive marketing plans, and ensures that Genesys maintains a competitive advantage in the Lighting Industry. Buffy serves Genesys with a rich, 25–year-plus background in pure, creative advertising, and is a heavily awarded and recognized Creative Director.  Before joining Genesys, Buffy was the President and Creative Director for the Small Agency, Tattoo Projects — an agency that won AdAge’s Small Agency of the Year twice, among countless other achievements. A true creative at heart, Buffy’s strategic aptitude and knack for staying two-steps ahead of trends makes her an indispensable member of the Genesys family.