Illuminating the Automotive Industry

Published by Genesys Global™ on October 3, 2016

When thinking about lighting for car dealerships, the first thing that comes to mind is the money-making showroom. The walk-in trophy case where beautiful feats of design and ingenuity are on display for customers to see and, ideally, purchase.

What doesn’t come to mind, however, is all of the lighting that takes place behind the scenes. The lighting that makes it possible for mechanics to perform repairs and proper maintenance on vehicles. Each lighting has a different place and serves car dealerships with different functions, giving dealership owners two challenges to overcome.

When lighting a showroom, light must be flattering to the vehicles, flawlessly highlighting each vehicle’s finest features to attract customers and drive sales. A dealer should derive their strategy based on a few different variables: direct and indirect lighting, light colors and intensities, the color rendering index and color temperatures.

In order to allow customers to discern specific shades and colors of vehicles in a show room, it’s recommended that your lighting solution has a color rendering index (CRI) of 90 or above. Remember — the higher the CRI, the better the light source is at rendering colors accurately. Light levels should also remain between 800 and 1100 lux to achieve a clear appreciation of each color shade.

Now, when lighting the garage, dealers need light that optimally illuminates the work space of their mechanics in order to ensure safety. Dealers must keep the Ingress Protection Index (IP) in mind when choosing their lighting solutions, as the higher the IP number, the greater the resistance to water and dust. It’s recommended that an IP of 65 or higher is used in a garage.

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